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How Curated Customer Insights Mislead You
Customer feedback is important. But what if these carefully curated feedback channels are actually giving you a dangerously incomplete picture of your market?
Scott Schang
Jun 183 min read
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Why More Data Doesn't Equal Better Decisions
Companies have invested billions in business intelligence platforms, data warehouses, and analytics dashboards. Yet many executives still find themselves making critical decisions based on gut instinct rather than data-driven insights.
Scott Schang
Jun 103 min read
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Unlocking AI's Potential as a Strategic Co-Creator
The real transformative potential of AI isn't as a digital assistant—it's as a strategic co-creator. That's AI's potential.
Scott Schang
Jun 63 min read
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Structured Input, Creative Output: Designing AI Experiences That Transform
Giving business leaders too much freedom in their interactions with AI reduces the value of the results. Counterintuitive, we know. But this is why it happens.
Scott Schang
May 234 min read
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The Real Magic of AI: Experience Over Output
After two years of working with businesses implementing AI, I've found the real magic of AI isn't in the output at all. It's in the experience.
Scott Schang
May 224 min read
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Why AI Demands a New Approach to BI
AI implementation needs to be driven by subject matter experts, but even these experts require fresh perspectives to effectively leverage these tools. And then they need help taking the next steps.
Scott Schang
May 123 min read
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The Power of Deep Research AI Models
Deep research AI models that fundamentally change how businesses can access and leverage intelligence.
Scott Schang
Apr 183 min read
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Using AI to Transform Your Business
AI can identify precisely which "20% levers" in your business will yield exponential results.
Rick Grant
Apr 144 min read
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How Boards Should Be Using AI Now
What would it mean for a midsize company board to have access to hundreds of pages of contextual research? AI can do that.
Scott Schang
Apr 92 min read
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